For exporters in both furniture and footwear, cross-border e-commerce (CBEC) is transitioning from a supplementary channel to a core strategy. In the furniture sector, CBEC accounted for 7.5% of exports and is growing, allowing companies to bypass traditional intermediaries and engage directly with end-consumers on platforms like Amazon and Wayfair . This shift is crucial for building brand identity and understanding consumer preferences in different markets. The global furniture e-commerce market is projected to see a compound annual growth rate of 8.17% from 2025 to 2029, far outpacing the overall market growth and highlighting the channel's potential . For footwear exporters, leveraging CBEC can help mitigate the pressures from declining traditional export orders by accessing consumers directly and responding more quickly to trends with flexible, small-batch production .
I hope these blogs provide valuable insights into the latest trends and data in these dynamic export industries.